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Vietnam to join world’s leading tourism fair in Berlin

Vietnam will attend the ITB 2023 (Internationale Tourismus-Börse Berlin), the world’s largest tourism trade fair, which will be held at Berlin ExpoCenter City in Germany, according to the Vietnam National Administration of Tourism (VNAT) under the Ministry of Culture, Sports and Tourism.
Vietnam to join world’s leading tourism fair in Berlin ảnh 1The number of international tourists arriving in Vietnam in February increased 7.1% from the previous month to 933,000 visitors.(Photo:hanoimoi.com.vn)

Hanoi (VNA) – Vietnam will attend the ITB 2023 (InternationaleTourismus-Börse Berlin), the world’s largest tourism trade fair, which will be held at Berlin ExpoCenter Cityin Germany, according to the VietnamNational Administration of Tourism (VNAT) under the Ministry of Culture,Sports and Tourism.

In addition to showcasing tourism products in a 450 sq.m booth at the fair, the Vietnamese delegation will host several events to promote the country’stourism, including working sessions with international partners.

The delegation willorganise a press conference to popularise destinations as well as new products andservices.

According to VNAT, Vietnam’sparticipation in the fair aims to create opportunities for businesses to meetand reconnect with partners and attract German and European tourists toVietnam. It is also a chance for the tourism industry to step up promotionactivities, build an image of a safe and friendly country as well as introduce new tourism-relatedpolicies.

Vietnam to join world’s leading tourism fair in Berlin ảnh 2Vietnam's pavilion attracts a lot of visitors at IBT 2019. (Photo: VNA)  

Taking place annually inMarch, the fair is expected to attract more than 10,000 exhibitors and180,000 visitors.

Data fromthe General Statistics Office showed that the number of international tourists arrivingin Vietnam in February increased 7.1% from the previous month to 933,000visitors.

In thefirst two months of this year, Vietnam welcomed 1.8 million foreign arrivals, 36.6 times higher than the same period last year but around 60% of pre-pandemic levels. Revenuefrom tourism activities in the period was estimated at 4.7 trillion VND (197million USD), 2.2 times higher than the same period last year./.

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